In May 2016, Palgrave McMillan will be publishing the book The Co-Creation Edge, by Francis Gouillart, President of Experience Co-Creation Partnership, and Bernard Quancard, President of the Strategic Account Management Association.

The subtitle of the book is Harnessing Big Data to Transform Sales and Procurement for Business Innovation. The Co-Creation Edge outlines how strategic account managers in large B2B companies can partner with senior buyers in redefining the nature of their relationship by building problem-solving communities across the supplier-buyer divide and establishing data platforms linking the two firms, leading to the discovery of new sources of shared value and the eventual development of new business models for both supplier and customer.

The Co-Creation Edge brings together three traditionally disjointed disciplines: Sales,  Research and Development and IT. B2B innovation lies at the intersection of those three disciplines. Few companies today have an engagement process bringing together those three disciplines across the supplier-customer divide. This book will show you how to do it through real-life examples of pioneers who have started doing it.