upcoming and recent EVENTS

FLEX SEMI Conference, Monterey, CA.​ Ten Challenges for the Flex/Hybrid sensor industry in the Agriculture and Food Vertical, June 23, 2017.

SAMA Annual Conference, Washington, DC.The SAM's Expanding Universe, May 24, 2017.

SAMA Pan-European Conference, Amsterdam. How the Internet of Things is redefining the SAM's path to organic growth.  March 15-16, 2016 

TedX Conference, Cambridge, MA: Innovation Lab. Internet of Tomatoes project (with Analog Devices). October 8, 2015

Let's Talk about Food, Boston, MA. Internet of Tomatoes project (with Analog Devices, October 3, 2015

MEMS Technical Congress at the Hilton Boston Back Bay hotel, May 7, 2015.  Francis leads discussion of co-creation and how it can apply to the MEMS/Sensor ecosystem. 

MEMS Executive Congress, at JW Marriott Scottsdale Camelback Inn and Resort in Scottsdale, AZ, November 7, 2014.  Francis gave a KEYNOTE speech -  "Getting to a Trillion Sensors:  Why MEMS Engineers Have to Become Ecosystem Co-Creators." 

STRATEGIC ACCOUNT MANAGEMENT ASSOCIATION 50th Annual Conference May 19-23, 2014, Orlando, Florida. Swan Hotel. Francis held two seminars on how the SAMs and customers drive innovative solutions through Goal-Oriented Communities


Experience co-creation (ECC) is a major re-think on how businesses create value. It involves redefining the way organizations engage individuals in value creation, especially employees and internal stakeholders, but also customers, suppliers, and related external stakeholders and communities. It is about organizations unleashing the creative energy of people by inviting and enabling them to interact with them differently.

A Technology Ratatouille at TedX Cambridge

Last Thursday, the organizer of the Ted X Cambridge conference invited our Internet of Tomatoes team to feature the prototype technology developed by our lead sponsor, Analog Devices, and become the centerpiece of the event’s Innovation Lab (see two preceding entries in this blog for a description of the project). We turned out to be mobbed all evening, with some of the geeky Cambridge crowd heading straight for the prototype devices and farm data displays, while foodies gravitated toward the new local tomato sauce offered by Heritage Food Truck Catering, or wanted to palm the beautiful heirloom tomatoes displayed by Wards Berry Farm in Sharon...


January 2018

Francis Gouillart contributed the final chapter in the book entitled Customer Value Co-Creation published by the Strategic Account Management Association (SAMA). The chapter is entitled: the Future of SAM: Five predictions.

May 2016:

Francis Gouillart has co-authored a new book entitled

Harnessing Big Data to Transform Sales and Procurement

for Business Innovation. Bernard Quancard, President

of the Strategic Account Management Association (SAMA)

is Francis' co-author. The book shows how data platforms

have become the backbone of the new supplier-customer

relationship and what strategic sales and procurement people

have to do to lead their companies into the new world.

Francis Gouillart co-authored an article called, Co-Creation in Government for the Stanford Social Innovation Review in Spring 2015.               

Francis Gouillart's article "The race to implement co-creation of value with stakeholders: five approaches to competitive advantage"  was published in January 2014 issue of the Strategy and Leadership Journal. 

Francis Gouillart's essay included in Harvard Business Review ebook, published July 2013:


Raymond V. Gilmartin (Editor), Steven E. Prokesch (Editor)

Harvard Business Review

Community-Powered Problem Solving

by Francis Gouillart and Douglas Billings, April 2013. This Harvard Business Review article illustrates how a large brick-and-mortar healthcare business was able to change the rules of its industry.

About ECCP

The Experience Co-Creation Partnership provides workshops, executive education and consulting services to disseminate experience co-creation concepts and support their practitioners. We are committed to the global application of ECC practice and travel extensively all over the world. Typical engagements with companies start with an introductory workshop and evolve into a combination of cascading workshops, coaching and consulting interventions. Our primary role is to coach members of the organization in the application of the experience co-creation concepts and help companies migrate to the next practices of value creation