francis gouillart


Francis Gouillart is President and one of the two founders of the Experience Co-Creation Partnership. He is considered one of the leading authorities on the topic of strategy, transformation and capabilities-building. Francis has taught at both INSEAD and The Ross School of Business at University of Michigan. He is a sought-after public speaker, lecturer and advisor on experience co-creation. He works across the United States, Europe and Asia, and has worked in most industries, with a particular expertise in agricultural products, cement, chemicals, insurance, office equipment, paper and professional services. He co-authored, with Douglas Billings, the Harvard Business Review article, "Commuity-Powered Problem Solving" (April 2013).


Francis is co-author, with Venkat Ramaswamy, of the book The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits (Simon & Schuster Free Press, October 2010) and the Harvard Business Review article "Building the Co-Creative Enterprise" (October 2010). He previously co-authored, with James Kelly, the book Transforming the Organization (McGraw-Hill, 1995), which reached the top of BusinessWeek’s bestseller list in 1995. He is also co-author, with Frederick Sturdivant, of the Harvard Business Review article "Spend a Day in the Life of Your Customers" (January 1994). He also authored the book Stratégie pour une Enterprise Compétitive (Editions Economica, 1989) which was named "Best Strategy Book of the Year" by the French Association of Strategic Planners (AFPLANE) in 1989. Francis has been widely quoted in the Wall Street Journal, BusinessWeek and Fortune, among other publications, and has been featured on CNBC.


Francis comments on co-creation trends on his personal blog, The Co-Creation Effect. 


In 2014, Francis founded Stock Pot Malden (SPM) and Co-Creation Ventures (CCV) based in Malden, Massachusetts. 

Who we are


The Experience Co-Creation Partnership (ECCP) is an education and consulting firm that specializes in the development and dissemination of the co-creation concepts originally developed by C.K. Prahalad and Venkat Ramaswamy at the University of Michigan's Ross Business School. Our main office is in Concord, MA (outside Boston) but our work frequently takes us to locations worldwide. ECCP’s President, Francis Gouillart is a highly sought-after speaker for conferences and well-known business author of several books and recent Harvard Business Review articles. 

We have seen firsthand how people who participate in our innovative workshops get the chance to co-create entirely new interactions and experiences with others in their business or industry community. Typically these people then go on to implement powerful innovations, creating win-win situations while increasing economic value. Our approach to strategy and transformation has successfully been utilized by both public sector clients and corporations in several different industries and we are presently working on pilot projects where we are using co-creation tools to guide the future of what should become vibrant, healthy new business ecosystems. 

In 2014, Francis Gouillart and several other angel investors founded Co-Creation Ventures and Stock Pot Malden. ECCP now collaborates with these organizations on co-creation projects focused on creatively expanding food entrepreneurship based out of an ethnically diverse community close to Boston. As of 2015, we have launched Heritage Truck Catering whose mission is to champion local farmers, fisherman and foragers, with a dedication to ethnic diversity and menus inspired by market fresh bounty and house-made ingredients. This catering-focused food truck (mobile kitchen) sources seasonal, sustainable, antibiotic-free ingredients, local whenever possible. 

Also see www.stockpotmalden.com and heritagefoodtruck catering.