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Selected events
SAMA 48th Annual Conference, San Diego May 8th 2012 PDMA 35th Product Innovation Management Annual Global Conference, Oct. 29-Nov. 2, Phoenix – Francis Gouillart will be a keynote speaker. Francis will speak on November 2nd from 10:00 am to 11:00 am and there will be a book signing event from 11:00 am to noon. C-Star Co-Creation Conference, September 16-17, Beijing – Francis Gouillart will give a keynote speech and lead several workshops 12th International Management Congress, July 5, Porto Alegre, Brazil – Francis Gouillart will give a keynote speech titled "Co-creating sustainable relationships with stakeholders" HSM World Business Forum 2011, June 27-28, 2011, Buenos Aires – Francis Gouillart will give a keynote speech on co-creation at this leading business conference in Brazil PDMA Conference on Social Product Development and Co-Creation, June 27-28, 2011, Phoenix – Venkat Ramaswamy, co-author of The Power of Co-Creation, will be a keynote speaker at this conference chaired by our strategic partner PRTM Front End of Innovation 2011, May 16-18, 2011, Boston - Francis Gouillart will give a keynote speech and lead a special conference segment on Experience-Driven Innovation Enterprise Co-Creation Executive Breakfast, Nov. 19, 2010, London – Francis Gouillart and our strategic partner PRTM presented the principles of co-creation in action. (Invitation-only event.) Enterprise Co-Creation Executive Breakfast, Nov. 17, 2010, Paris – Francis Gouillart and our strategic partner PRTM presented the principles of co-creation in action. (Invitation-only event.) HSM Expo Management, Nov. 9, 2010, Sao Paulo – Francis Gouillart spoke on customer engagement at this leading business conference in Brazil Enterprise Co-Creation Executive Breakfast, Nov. 1, 2010, New York – Francis Gouillart and our strategic partner PRTM presented the principles of co-creation in action. (Invitation-only event.) Enterprise Co-Creation Executive Breakfast, Oct. 29, 2010, Chicago – Francis Gouillart and our strategic partner PRTM presented the principles of co-creation in action. (Invitation-only event.) Enterprise Co-Creation Executive Breakfast, Oct. 22, 2010, Mountain View, CA – Francis Gouillart and our strategic partner PRTM presented the principles of co-creation in action. (Invitation-only event.) Technology Services World, Oct. 19–20, 2010, Las Vegas – Francis Gouillart gave a keynote speech titled "Are Service Processes Dead?" Enterprise Co-Creation Executive Breakfast, Oct. 15, 2010, Washington, D.C. – Francis Gouillart and our strategic partner PRTM presented the principles of co-creation in action. (Invitation-only event.) Solar Power International Conference, Oct. 12–14, 2010, Los Angeles – Francis Gouillart spoke on the application of co-creation to B2B environmental issues Sustainability Innovators Working Group, Esty Environmental Partners, Sept. 23, 2010, Washington, D.C. – Francis Gouillart spoke on the application of co-creation to corporate sustainability issues. (Invitation-only event.) Usine Nouvelle workshop, May 19–20, 2010, Paris – Francis Gouillart led a workshop for B2C and B2B companies on "Co-creation: an innovative enterprise transformation approach centered on customer experience," in conjunction with French magazine Usine Nouvelle and PRTM Strategic Account Management Association 46th annual conference, April 25–28, 2010, Chicago – Francis Gouillart led two workshops on "Co-Creating With Your Strategic Customers: a Step-by-Step Process" The International Convention of Excellence, Nov. 4, 2009, Madrid – Francis Gouillart led a panel discussion on "Co-Creating the Future" Strategic Account Management Association University, Oct. 20, 2009, Chicago – Francis Gouillart led a full-day workshop on "How to Co-Create with Your Customer: A Step-by-Step Process" Babson 2.0 Innovation Summit, March 17–18, 2009, Wellesley, Massachusetts – Francis Gouillart led a workshop on co-creation, offering attendees a hands-on experience and the analytical process for uncovering co-creation opportunities Strategic Account Management Association Pan-European Conference, March 8–10, 2009, Berlin – Francis Gouillart gave an executive-level presentation, "The Innovation Challenge," and led a workshop on "Unleashing the Power of Co-Creation in Strategic Account Management" International Consortium for Executive Development Research (ICEDR) Seminar, Feb. 13, 2009, London – Francis Gouillart gave a keynote presentation titled "Co-Creating Talent Management Processes – Placing People at the Heart of Your Business Model" Deloitte France Co-Creation Conference, Nov. 12, 2008, Paris – Venkat Ramaswamy and Francis Gouillart headlined this event at L’Echangeur Palladium Group European Innovation Movement Symposium, Oct. 6–7, 2008, Madrid – Venkat Ramaswamy and Francis Gouillart headlined this conference on new models of innovation The Organization Design Forum's 2008 Annual Conference: Designing for Impact: Our Changing Organizations, Community and World, April 22–24, 2008, Philadelphia – Francis Gouillart was a keynote speaker European Co-Creation Forum, March 12–13, 2008, Madrid – Francis Gouillart and Venkat Ramaswamy led the conference, with contributions from David Butter Co-Creating Experiences with Clients, March 4-5, 2008, Mexico City – Francis Gouillart and Venkat Ramaswamy led the conference
Publications
The Power of Co-Creation by Venkat Ramaswamy and Francis Gouillart (Simon & Schuster Free Press) This major new business book presents co-creation as the new re-engineering. The book provides a framework for managers and case studies on how leading businesses are using co-creation platforms to supercharge marketing, sales, R&D, product development, and management.
This companion article to The Power of Co-Creation demonstrates how co-creation puts the human experience at the center of the enterprise's design. The authors highlight important implications for strategy formulation, business process redesign, and value creation.
"Co-Creating
Strategy with Experience
Co-Creation" by Venkat Ramaswamy
and Francis
Gouillart Experience Co-Creation (ECC) is a new paradigm of strategy innovation. It's about how companies can innovate compelling value propositions by co-creating strategy with their customer-facing employees and their customers. — From the publisher
Co-Creation Trends Report: Online Healthcare
Power to the Patient: Seven Co-Creation Trends in Online Healthcare Healthcare reform is always in the news, and never more so today. In fact, many websites have appeared in recent years that make healthcare information more transparent, create dialogue between practitioners and patients (and even among patients), improve access, and reduce the risk of a bad transaction. Collectively, these websites shift both control of and responsibility for healthcare from the experts to the consumer. 1. Drinking from the health information fire hose In the not-too-distant past, specialized knowledge about healthcare and medicine was limited largely to specialists. Today, however, anyone can quickly find massive amounts of medical information online at no cost. Hospitals, doctors, insurers, government agencies, for-profit companies, and private individuals all maintain healthcare websites. A website information company lists over 59,000 websites on health. Of the top 10, four are published by the federal government (the National Institutes of Health and the Centers for Disease Control), two are from a private medical information company (WebMD), two are portals drawing from multiple sources (Yahoo Health and Drugs.com), one is from a pharmacy (Walgreens), and one is from a healthcare practice (the Mayo Clinic). Frankly, the challenge for non-experts today is to wade through the thousands of Web pages and separate the useful information from the irrelevant. To
take one example, WebMD.com draws
17 million visitors per month, on average. Part of its appeal lies in
the way the free
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