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Selected events
PDMA 35th Product Innovation Management Annual Global Conference, Oct. 29-Nov. 2, Phoenix – Francis Gouillart will be a keynote speaker. Francis will speak on November 2nd from 10:00 am to 11:00 am and there will be a book signing event from 11:00 am to noon. C-Star Co-Creation Conference, September 16-17, Beijing – Francis Gouillart will give a keynote speech and lead several workshops 12th International Management Congress, July 5, Porto Alegre, Brazil – Francis Gouillart will give a keynote speech titled "Co-creating sustainable relationships with stakeholders" HSM World Business Forum 2011, June 27-28, 2011, Buenos Aires – Francis Gouillart will give a keynote speech on co-creation at this leading business conference in Brazil PDMA Conference on Social Product Development and Co-Creation, June 27-28, 2011, Phoenix – Venkat Ramaswamy, co-author of The Power of Co-Creation, will be a keynote speaker at this conference chaired by our strategic partner PRTM Front End of Innovation 2011, May 16-18, 2011, Boston - Francis Gouillart will give a keynote speech and lead a special conference segment on Experience-Driven Innovation Enterprise Co-Creation Executive Breakfast, Nov. 19, 2010, London – Francis Gouillart and our strategic partner PRTM presented the principles of co-creation in action. (Invitation-only event.) Enterprise Co-Creation Executive Breakfast, Nov. 17, 2010, Paris – Francis Gouillart and our strategic partner PRTM presented the principles of co-creation in action. (Invitation-only event.) HSM Expo Management, Nov. 9, 2010, Sao Paulo – Francis Gouillart spoke on customer engagement at this leading business conference in Brazil Enterprise Co-Creation Executive Breakfast, Nov. 1, 2010, New York – Francis Gouillart and our strategic partner PRTM presented the principles of co-creation in action. (Invitation-only event.) Enterprise Co-Creation Executive Breakfast, Oct. 29, 2010, Chicago – Francis Gouillart and our strategic partner PRTM presented the principles of co-creation in action. (Invitation-only event.) Enterprise Co-Creation Executive Breakfast, Oct. 22, 2010, Mountain View, CA – Francis Gouillart and our strategic partner PRTM presented the principles of co-creation in action. (Invitation-only event.) Technology Services World, Oct. 19–20, 2010, Las Vegas – Francis Gouillart gave a keynote speech titled "Are Service Processes Dead?" Enterprise Co-Creation Executive Breakfast, Oct. 15, 2010, Washington, D.C. – Francis Gouillart and our strategic partner PRTM presented the principles of co-creation in action. (Invitation-only event.) Solar Power International Conference, Oct. 12–14, 2010, Los Angeles – Francis Gouillart spoke on the application of co-creation to B2B environmental issues Sustainability Innovators Working Group, Esty Environmental Partners, Sept. 23, 2010, Washington, D.C. – Francis Gouillart spoke on the application of co-creation to corporate sustainability issues. (Invitation-only event.) Usine Nouvelle workshop, May 19–20, 2010, Paris – Francis Gouillart led a workshop for B2C and B2B companies on "Co-creation: an innovative enterprise transformation approach centered on customer experience," in conjunction with French magazine Usine Nouvelle and PRTM Strategic Account Management Association 46th annual conference, April 25–28, 2010, Chicago – Francis Gouillart led two workshops on "Co-Creating With Your Strategic Customers: a Step-by-Step Process" The International Convention of Excellence, Nov. 4, 2009, Madrid – Francis Gouillart led a panel discussion on "Co-Creating the Future" Strategic Account Management Association University, Oct. 20, 2009, Chicago – Francis Gouillart led a full-day workshop on "How to Co-Create with Your Customer: A Step-by-Step Process" Babson 2.0 Innovation Summit, March 17–18, 2009, Wellesley, Massachusetts – Francis Gouillart led a workshop on co-creation, offering attendees a hands-on experience and the analytical process for uncovering co-creation opportunities Strategic Account Management Association Pan-European Conference, March 8–10, 2009, Berlin – Francis Gouillart gave an executive-level presentation, "The Innovation Challenge," and led a workshop on "Unleashing the Power of Co-Creation in Strategic Account Management" International Consortium for Executive Development Research (ICEDR) Seminar, Feb. 13, 2009, London – Francis Gouillart gave a keynote presentation titled "Co-Creating Talent Management Processes – Placing People at the Heart of Your Business Model" Deloitte France Co-Creation Conference, Nov. 12, 2008, Paris – Venkat Ramaswamy and Francis Gouillart headlined this event at L’Echangeur Palladium Group European Innovation Movement Symposium, Oct. 6–7, 2008, Madrid – Venkat Ramaswamy and Francis Gouillart headlined this conference on new models of innovation The Organization Design Forum's 2008 Annual Conference: Designing for Impact: Our Changing Organizations, Community and World, April 22–24, 2008, Philadelphia – Francis Gouillart was a keynote speaker European Co-Creation Forum, March 12–13, 2008, Madrid – Francis Gouillart and Venkat Ramaswamy led the conference, with contributions from David Butter Co-Creating Experiences with Clients, March 4-5, 2008, Mexico City – Francis Gouillart and Venkat Ramaswamy led the conference
Publications
The Power of Co-Creation by Venkat Ramaswamy and Francis Gouillart (Simon & Schuster Free Press) This major new business book presents co-creation as the new re-engineering. The book provides a framework for managers and case studies on how leading businesses are using co-creation platforms to supercharge marketing, sales, R&D, product development, and management.
This companion article to The Power of Co-Creation demonstrates how co-creation puts the human experience at the center of the enterprise's design. The authors highlight important implications for strategy formulation, business process redesign, and value creation.
"Co-Creating
Strategy with Experience
Co-Creation" by Venkat Ramaswamy
and Francis
Gouillart Experience Co-Creation (ECC) is a new paradigm of strategy innovation. It's about how companies can innovate compelling value propositions by co-creating strategy with their customer-facing employees and their customers. — From the publisher
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