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Selected events
Enterprise Co-Creation Executive Breakfast, Dec. 3, 2010, Munich – Francis Gouillart and our strategic partner PRTM will present the principles of co-creation in action. (Invitation-only event.) Enterprise Co-Creation Executive Breakfast, Nov. 19, 2010, London – Francis Gouillart and our strategic partner PRTM will present the principles of co-creation in action. (Invitation-only event.) Enterprise Co-Creation Executive Breakfast, Nov. 17, 2010, Paris – Francis Gouillart and our strategic partner PRTM will present the principles of co-creation in action. (Invitation-only event.) HSM Expo Management, Nov. 9, 2010, Sao Paulo – Francis Gouillart will speak on customer engagement at this leading business conference in Brazil. Enterprise Co-Creation Executive Breakfast, Nov. 5, 2010, Dallas – Francis Gouillart and our strategic partner PRTM will present the principles of co-creation in action. (Invitation-only event.) Enterprise Co-Creation Executive Breakfast, Oct. 29, 2010, Chicago – Francis Gouillart and our strategic partner PRTM will present the principles of co-creation in action. (Invitation-only event.) Enterprise Co-Creation Executive Breakfast, Oct. 22, 2010, Mountain View, CA – Francis Gouillart and our strategic partner PRTM will present the principles of co-creation in action. (Invitation-only event.) Technology Services World, Oct. 19–20, 2010, Las Vegas – Francis Gouillart will give a keynote speech titled "Are Service Processes Dead?"
Enterprise Co-Creation Executive Breakfast, Oct. 15, 2010, Washington, D.C. – Francis Gouillart and our strategic partner PRTM will present the principles of co-creation in action. (Invitation-only event.) Solar Power International Conference, Oct. 12–14, 2010, Los Angeles – Francis Gouillart will speak on the application of co-creation to B2B environmental issues. Enterprise Co-Creation Executive Breakfast, Oct. 1, 2010, New York – Francis Gouillart and our strategic partner PRTM will present the principles of co-creation in action. (Invitation-only event.) Sustainability Innovators Working Group, Esty Environmental Partners, Sept. 23, 2010, Washington, D.C. – Francis Gouillart will speak on the application of co-creation to corporate sustainability issues. (Invitation-only event.) Usine Nouvelle workshop, May 19–20, 2010, Paris – Francis Gouillart led a workshop for B2C and B2B companies on "Co-creation: an innovative enterprise transformation approach centered on customer experience," in conjunction with French magazine Usine Nouvelle and PRTM. Strategic Account Management Association 46th annual conference, April 25–28, 2010, Chicago – Francis Gouillart led two workshops on "Co-Creating With Your Strategic Customers: a Step-by-Step Process." The International Convention of Excellence, Nov. 4, 2009, Madrid – Francis Gouillart led a panel discussion on "Co-Creating the Future." Strategic Account Management Association University, Oct. 20, 2009, Chicago – Francis Gouillart led a full-day workshop on "How to Co-Create with Your Customer: A Step-by-Step Process." Babson 2.0 Innovation Summit, March 17–18, 2009, Wellesley, Massachusetts – Francis Gouillart led a workshop on co-creation, offering attendees a hands-on experience and the analytical process for uncovering co-creation opportunities. Strategic Account Management Association Pan-European Conference, March 8–10, 2009, Berlin – Francis Gouillart gave an executive-level presentation, "The Innovation Challenge," and led a workshop on "Unleashing the Power of Co-Creation in Strategic Account Management." International Consortium for Executive Development Research (ICEDR) Seminar, Feb. 13, 2009, London – Francis Gouillart gave a keynote presentation titled "Co-Creating Talent Management Processes – Placing People at the Heart of Your Business Model." Deloitte France Co-Creation Conference, Nov. 12, 2008, Paris – Venkat Ramaswamy and Francis Gouillart headlined this event at L’Echangeur. Palladium Group European Innovation Movement Symposium, Oct. 6–7, 2008, Madrid – Venkat Ramaswamy and Francis Gouillart headlined this conference on new models of innovation. The Organization Design Forum's 2008 Annual Conference: Designing for Impact: Our Changing Organizations, Community and World, April 22–24, 2008, Philadelphia – Francis Gouillart was a keynote speaker. European Co-Creation Forum, March 12–13, 2008, Madrid – Francis Gouillart and Venkat Ramaswamy led the conference, with contributions from David Butter. Co-Creating Experiences with Clients, March 4-5, 2008, Mexico City – Francis Gouillart and Venkat Ramaswamy led the conference.
Publications
"Becoming a Co-Creative Enterprise, Harvard Business Review, by Venkat Ramaswamy and Francis Gouillart, Nov. 2010. This upcoming article demonstrates how co-creation puts the human experience at the center of the enterprise's design.
This forthcoming book, due to be released in October, presents co-creation as the new re-engineering. The book provides a framework for managers and case studies on how leading businesses are using co-creation platforms to supercharge marketing, sales, R&D, product development, and management.
"Co-Creating Strategy with Experience Co-Creation" by Venkat
Ramaswamy and Francis Gouillart Experience Co-Creation (ECC) is a new paradigm of strategy innovation. It's about how companies can innovate compelling value propositions by co-creating strategy with their customer-facing employees and their customers. — From the publisher
Co-Creation Trends Report: Online Healthcare
Power to the Patient: Seven Co-Creation Trends in Online Healthcare Healthcare reform is always in the news, and never more so today. In fact, many websites have appeared in recent years that make healthcare information more transparent, create dialogue between practitioners and patients (and even among patients), improve access, and reduce the risk of a bad transaction. Collectively, these websites shift both control of and responsibility for healthcare from the experts to the consumer. 1. Drinking from the health information fire hose In the not-too-distant past, specialized knowledge about healthcare and medicine was limited largely to specialists. Today, however, anyone can quickly find massive amounts of medical information online at no cost. Hospitals, doctors, insurers, government agencies, for-profit companies, and private individuals all maintain healthcare websites. A website information company lists over 59,000 websites on health. Of the top 10, four are published by the federal government (the National Institutes of Health and the Centers for Disease Control), two are from a private medical information company (WebMD), two are portals drawing from multiple sources (Yahoo Health and Drugs.com), one is from a pharmacy (Walgreens), and one is from a healthcare practice (the Mayo Clinic). Frankly, the challenge for non-experts today is to wade through the thousands of Web pages and separate the useful information from the irrelevant. To take one example, WebMD.com draws 17 million visitors per month, on average. Part of its appeal lies in the way the free
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site sorts health information in many different ways; WebMD.com is particularly known for its in-depth A-to-Z guides on diseases, symptoms, medications, and other topics. Site visitors can use a Symptom Checker to investigate their own possible medical conditions, and from there are guided to information on over 30,000 pharmaceuticals. Popular topics and current news stories are featured, and there is a special focus on four high-interest areas: healthy living, health eating and diet, parenting and pregnancy, and mental health. The guides and summaries are compiled by a full-time staff comprising physicians, nurses, and medical journalists, except for certain overviews that are provided by pharmaceutical companies and other advertisers (which provide the bulk of WebMD.com’s revenues).