Qu'est ce que la co-création ?La co-création est un changement de paradigme dans la manière ou les entreprises créent de la valeur. Cela comprend la redéfinition de la manière dont les entreprises engagent les individus dans la création de la valeur, tout particulièrement les employés et les parties prenantes internes mais aussi les clients, les fournisseurs, et les parties prenantes externes and les communautés. L’objectif est de libérer les énergies créatives des individus en les invitant et en leur permettant d’interagir avec votre organisation différemment. More Experience
Co-Creation
Partnership propose des services de conseil, de formation des cadres
dirigeants et des ateliers pour diffuser les concepts de
co-création d’expérience et soutenir
les utilisateurs. Nous sommes engagés à
l’application globale des concepts de co-création
d’expérience et voyageons de part le monde. Une
collaboration avec une entreprise commence en
général avec un atelier d’introduction
et évolue dans une suite en cascade d’atelier, de
coaching et de missions de conseil. Notre rôle principal est
d’accompagner les membres de l’organisation dans la
mise en place des concepts de co-création et
d’aider l’entreprise à migrer vers les
prochaines pratiques de création de valeur. .
More Francis Gouillart's blog on co-creation Monday, September 19, 2011 The cover of Bloomberg Business Week this week is a red-filtered, haunted
photo of Bank of America’s embattled CEO Brian Moynihan, accompanied by
the headline: “Can this man save Bank of America?” (http://www.businessweek.com/magazine/can-brian-moynihan-save-bank-of-america-09082011.html). While preserving the appearance of modern journalism’s objectivity, the
article describes him as a largely incompetent leader who got the CEO job
because he was one of the few who actually wanted it, somehow surviving because
B of A is protected from its own ineptitude by being too big to fail. I actually like Bank of America and its CEO, and I’ve decided to help them. I
do not know my man Bryan or anybody senior at B of A, nor do I have any special
relationship with the bank. I’m a regular customer of the local branch (I have
a small business and a personal account with them), and I like the idea that
they still have a physical building right across the street from my office in
Concord, Massachusetts, even though I hardly ever set foot in it. I’m also tired
of seeing America bash itself, starting with its President and everybody down
the line. The President of the United States has appeared uninterested in grass
roots community support outside election periods, so I might as well start with
a large bank CEO whom I imagine to be a friendly Irish type from New England .
I’ll let you know otherwise if I ever meet him. More Sunday, August 28, 2011 There’s something inherently risky about living in Red Sox nation and
extolling the talent of a former Yankee manager, but I really like Joe Torre. I
know, I know. Bear with me here. What I like about the guy is his practical, self-effacing way of engaging
super-egos in the construction of a common ecosystem called baseball. A recent Sports Illustrated article explains how in his latest
endeavor, he’s trying to get baseball umpires and players to work together.
While everybody is focused on generating new rules ideas, tightening old ones,
ruthlessly evaluating umpires and mercilessly punishing players, he believes
umpires and players should just get to know each other better. He points to the
fact that when the American and National Leagues both had their own umpires,
players and umpires were able to know each other and got along better. He’s
working on finding a place in training camp where they can sit together. In
other words, it’s not about setting end-policies and defining hard paths to
those policies. It is about the process of engaging with each other in new
ways. More Sunday, August 14, 2011 I am back from a week of vacation in London. Do I know how to pick a vacation
spot or what? From my room in a posh Mayfair hotel, I started wondering how the civilized
society of the UK could suddenly produce those horrendous riots. While
professional criminals clearly participated, the transformation of previously
law-abiding citizens into one-time looters and arsonists is most intriguing. Why
would a 32 year old assistant teacher coaching high-school youths become an
accidental looter? Why would a recently graduated 22 year old student living a
nice suburban life with her parents steal an HD television when she already has
one at home, only to be consumed by remorse and turn herself in a few days
later? What went on in the minds of those ordinary, law-abiding citizens and
made them into wolves for one night? One way to look at the problem is to view it as an epidemic, like
tuberculosis, cholera or AIDS. Gary Sulkin, a well-known epidemiologist, urges
UK authorities to look at it in this fashion in a recent
article in the Guardian. His view is that containing or stopping the
infection requires interrupting the person-to-person spreading of it. A
cognitive psychologist named Aaron Beck refers to the phenomenon as “groupness”
and describes it as a collective, communal, group-think-motivated violence.
Having been confronted with violent hazing in my youth, I have wondered all my
life why some of the individuals who later became my friends (well, sort of) did
not do anything to stop it at the time. What would it have taken for one of
them, then another, to say: “I shall not do this.” Having lain awake many nights
pondering this issue, I am not sure hoping to tackle the issue at the individual
level yields any answer. Sometimes, only a group can counteract the destructive
actions of another group. More Saturday, July 16, 2011 Porto Alegre, Brazil: the co-creation capital of the world Being an economic junkie, nothing excites me more than the view of building cranes, ready-mix concrete trucks clogging major arteries, gleaming steel plants, and hurried business people packing airport food joints and flights. So when I get tired of the American and European debate on why neither continent is growing, I head to Brazil for a fix, which is what I did last week. I came back with a cold (it’s winter time in Brazil) and a treasure trove of new insights on the role of business in generating economic growth. I was particularly amazed by my stay in Porto Alegre, the largest city in the most Southern Brazilian state, Rio Grande do Sul. Porto Alegre is best known for its beautiful women (Gisele Bündchen was born there), but its economic vibrancy is deserving of at least equal attention. I wish I could take low-energy managers of US corporations and members of our dysfunctional US Congress to see how the various parties of Brazilian society build their growth agenda together. Porto Alegre is arguably the co-creation capital of the world, because it brings together enlightened corporate management of individual businesses, a visionary business confederation of industries, and city, state and federal management. More Thursday, June 30, 2011 It is winter time in Argentina. In the course of my three-day visit for an HSM conference, I will discover this is physically and figuratively true. The young woman charged by the conference organizer to shepherd me through the event has the sadness of Argentina in her eyes. She’s sharp as a tack, is curious about everything she can learn from me, and knows her job prospects are bleak. She wants to know all about the US and whether she would still be living at home if she were going to a US college. She dreams of green campuses and independence. Argentina is like its soccer teams, brilliant and ultimately self-destructive. At every international soccer event, Argentina is one of the favorites, expected to combine creative play and game toughness to challenge the best. Year after year, they disappoint. This week, the news is dominated by the relegation of River Plate, one of the two leading club teams of Buenos Aires, who will have to play in a second-division league for the first time in its 110-year history, creating talks of bankruptcy for the club. For good measure, giant riots erupted after their last match around the Monumental stadium where they play, and more than 70 people were hurt. More |
Selected publications
"Co-Creation Stories" is a three-part video series showing Francis Gouillart presenting the principles and case studies on co-creation.
This major business book presents co-creation as the new re-engineering. The book provides a framework for managers and case studies on how leading businesses are using co-creation platforms to supercharge marketing, sales, R&D, product development and management. Management guru Tom Peters said about the book (via Twitter): "'BREATHTAKING' ALERT: I guarantee 'The Power of Co-Creation' will be talked about for years to come! INCREDIBLE (quantity/quality) EXAMPLES."
This companion article to The Power of Co-Creation demonstrates how co-creation puts the human experience at the center of the enterprise's design. The authors highlight important implications for strategy formulation, business process redesign, and value creation. Download a free copy courtesy of our strategic partner, PRTM management consultants (registration required).
"Co-Creating Strategy with Experience Co-Creation" by Venkat Ramaswamy and Francis Gouillart, Balanced Scorecard Report, Jul-Aug. 2008 Three principles of the experience co-creation (ECC) paradigm of strategy innovation
Upcoming and recent events
PDMA 35th Product Innovation Management Annual Global Conference, Oct. 29-Nov. 2, 2011, Phoenix – Francis Gouillart will be a keynote speaker C-Star Co-Creation Conference, September 16-17, Beijing – Francis Gouillart will give a keynote speech and lead several workshops 12th International Management Congress, July 5, Porto Alegre, Brazil – Francis Gouillart gave a keynote speech titled "Co-creating sustainable relationships with stakeholders" HSM World Business Forum 2011, June 27-28, Buenos Aires – Francis Gouillart gave a keynote speech on co-creation at this leading business conference in Argentina PDMA Conference on Social Product Development and Co-Creation, June 27-28, Phoenix – Prof. Venkat Ramaswamy, co-author of The Power of Co-Creation, was a keynote speaker at this conference chaired by our strategic partner, PRTM management consultants Enterprise Co-Creation Executive Breakfast, June 10, Copenhagen – Francis Gouillart and our strategic partner, PRTM management consultants, presented the principles of co-creation in action Enterprise Co-Creation Executive Breakfast, June 7, Paris – Francis Gouillart and clients from La Poste and Credit Agricole spoke on "business innovation and transformation through co-creation" Japanese Book Launch Event, May 27, Tokyo – PRTM management consultants, our strategic partner, hosted the launch event for this fifth edition of The Power of Co-Creation, published by Tokuma Shoten Management Circle Strategic Dialogue 2011, May 19, Frankfurt – Francis Gouillart and Prof. Robert S. Kaplan spoke on "new approaches to strategy formulation and implementation" Front End of Innovation 2011, May 16-18, Boston – Francis Gouillart gave a keynote speech and led a special conference segment on Experience-Driven Innovation
Selected research
Co-Creative Business Models Local Motors is one of our favorite companies because of its totally co-created business model – from design to operations to production of cars. It's an approach that could literally redefine manufacturing. So it was great to spend a day at the Local Motors micro-factory in Phoenix for the PDMA Conference on Social Product Development and Co-Creation on June 27 and 28. One of the most interesting talks at #CoCreatePDMA was by Ben Kaufman, CEO/founder of Quirky, another company modeled on co-creation. In his short presentation, we learned a lot about the importance of good ideas, the principle of transparency, and the power of passion. Quirky serves as midwife to inventors, bringing two new consumer products to market each week. One of the latest is the Pivot Power strip that fits large adapters in every outlet. We were pleased to bring home Kaufman's demo model from Phoenix. It's a really cool why-didn't-someone-think-of-that-before product (below).
Co-Creation Trends Report Power to the Patient: Seven Co-Creation Trends in Healthcare Healthcare reform is always in the news, and never more so today. In fact, many websites have appeared in recent years that make healthcare information more transparent, create dialogue between practitioners and patients (and even among patients), improve access, and reduce the risk of a bad transaction. Collectively, these websites shift both control of and responsibility for healthcare from the experts to the consumer.
This co-creation report details seven trends that tip power toward the patient.
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