Experience co-creation (ECC) is a major re-think on how businesses create value. It involves redefining the way organizations engage individuals in value creation, especially employees and internal stakeholders, but also customers, suppliers, and related external stakeholders and communities. It is about organizations unleashing the creative energy of people by inviting and enabling them to interact with them differently.

upcoming and recent EVENTS

MEMS Technical Congress at the Hilton Boston Back Bay hotel, May 7, 2015.  Francis leads discussion of co-creation and how it can apply to the MEMS/Sensor ecosystem. 

MEMS Executive Congress, at JW Marriott Scottsdale Camelback Inn and Resort in Scottsdale, AZ, November 7, 2014.  Francis gave a KEYNOTE speech -  "Getting to a Trillion Sensors:  Why MEMS Engineers Have to Become Ecosystem Co-Creators." 

STRATEGIC ACCOUNT MANAGEMENT ASSOCIATION 50th Annual Conference May 19-23, 2014, Orlando, Florida. Swan Hotel. Francis held two seminars on how the SAMs and customers drive innovative solutions through Goal-Oriented Communities

ARDA World 2013, Annual Convention April 7-11, 2013 Hollwood, Florida. Westin Diplomat Resort and Spa. Francis presented on opportunities for using co-creation to innovate

PDMA Product Innovation Conference October 22, 2012 Orlando, FL.  – Francis Gouillart and Doug Billings from PwC ran an innovation lab on co-creation.

About ECCP

The Experience Co-Creation Partnership provides workshops, executive education and consulting services to disseminate experience co-creation concepts and support their practitioners. We are committed to the global application of ECC practice and travel extensively all over the world. Typical engagements with companies start with an introductory workshop and evolve into a combination of cascading workshops, coaching and consulting interventions. Our primary role is to coach members of the organization in the application of the experience co-creation concepts and help companies migrate to the next practices of value creation

co-creation blog

sEE Oct 2013 Blog FOR genesis of ongoing "stock pot Malden" pROJECT

Invest in me: the malden experiment 

After many years of advocating for co-creation as an economic model from the comfortable perch of my teaching, consulting and public speaking platform, I have finally decided to put some of my money where my mouth is (literally, the project is about food). I have become a small-scale venture capitalist. As the place for our proof-of-concept, we have picked Malden, MA, a suburb of Boston with a rainbow of ethnic groups comprising its population and strong business and political leadership.


Harvard Business Review

Community-Powered Problem Solving

by Francis Gouillart and Douglas Billings, April 2013. This Harvard Business Review article illustrates how a large brick-and-mortar healthcare business was able to change the rules of its industry.


Francis Gouillart co-authored an article called, Co-Creation in Government for the Stanford Social Innovation Review in Spring 2015.

Francis Gouillart's article "The race to implement co-creation of value with stakeholders: five approaches to competitive advantage"  was published in January 2014 issue of the Strategy and Leadership Journal. 

Francis Gouillart's essay included in new Harvard Business Review ebook, published July 2013:


Raymond V. Gilmartin (Editor), Steven E. Prokesch (Editor)