Experience co-creation (ECC) is a major re-think on how businesses create value. It involves redefining the way organizations engage individuals in value creation, especially employees and internal stakeholders, but also customers, suppliers, and related external stakeholders and communities. It is about organizations unleashing the creative energy of people by inviting and enabling them to interact with them differently.
SAMA University, October 21-24, 2013 Chicago IL. Francis will teach a class on co-creation in strategic account management.
STRATEGIC ACCOUNT MANAGEMENT ASSOCIATION 49th Annual Conference May 20-23, 2013, Hollywood, Florida. Westin Diplomat Resort and Spa. Francis held a seminar on how the SAM can be the orchestrator of B2B value.
ARDA World 2013, Annual Convention April 7-11, 2013 Hollwood, Florida. Westin Diplomat Resort and Spa. Francis presented on opportunities for using co-creation to innovate
PDMA Product Innovation Conference October 22, 2012 Orlando, FL. – Francis Gouillart and Doug Billings from PwC ran an innovation lab on co-creation.
SAMA University October 24/25, 2012 Chicago, IL. – Francis Gouillart and Doug Billings from PwC spoke on co-creation in the B2B environment.
The Experience Co-Creation Partnership provides workshops, executive education and consulting services to disseminate experience co-creation concepts and support their practitioners. We are committed to the global application of ECC practice and travel extensively all over the world. Typical engagements with companies start with an introductory workshop and evolve into a combination of cascading workshops, coaching and consulting interventions. Our primary role is to coach members of the organization in the application of the experience co-creation concepts and help companies migrate to the next practices of value creation
After many years of advocating for co-creation as an economic model from the comfortable perch of my teaching, consulting and public speaking platform, I have finally decided to put some of my money where my mouth is (literally, the project is about food). I have become a small-scale venture capitalist. As the place for our proof-of-concept, we have picked Malden, MA, a gritty suburb of Boston with a high unemployment rate, a rainbow of ethnic groups comprising its population and strong business and political leadership.
by Francis Gouillart and Douglas Billings, April 2013. This Harvard Business Review article illustrates how a large brick-and-mortar healthcare business was able to change the rules of its industry.
PwC is our global partner
Francis Gouillart's essay included in new Harvard Business Review ebook, published July 2013:
Raymond V. Gilmartin (Editor), Steven E. Prokesch (Editor)